Our Brand, Logo & Mascot 

The Teach Peace brand is careful to represent our vision and guiding principles plus:

• to work well, we are transparent and an open (e.g., no secrets and an open source distributed system)

• that reinventing the wheel is inefficient and can be reduced by sharing best practices

The logo represents a diversity of people, views, ages, and locations. People are holding hands around the world as the hands of three children are included in the center of the logo. Children are "central" to the teach peace effort because they are often the most open to new ideas and are the key to a more peaceful future.

Sophia the lady bug, an international symbol of good fortune, is the Teach Peace mascot for children. The name Sophia means wisdom.

Sophia helps us connect with children in a way that is educational and joyful. Perhaps you remember the campaign many years ago to raise awareness about pollution with the theme "Give a hoot, don't pollute." Other examples of the power of joyful mascots include Nemo from the Finding Nemo animation and Smokey The Bear.

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Copyright 2008 Teach Peace Foundation, 539 J Street, Davis, California, 95616. We are an open source peace model, to access resources for your organization, just ask.
 

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